With no social media (except for a sporadic but not-so-secret onion ring account ) and only the occasional email to sustain fans’ attention, there is a certain mystery surrounding the woman behind Lorde, aka Ella Yelich-O’Connor. This album isn’t an easy first listen unless you’re familiar with Lorde’s incredibly private public persona.
For an artist of her caliber, Lorde seems to be doing everything wrong - but maybe she likes it that way. Its promotional campaign was sparse, largely confined to ambiguous updates on the singer’s website and occasional opt-in emails from Lorde herself. And unless you frequent the dark depths of Lorde stan Twitter, you might not have heard much about this album at all.
Gone are the screaming, sprawling arenas of her two previous tours 2022’s Solar Power Tour will transpire in smaller, more intimate spaces like parks, vineyards and opera houses. “Solar Power,” the singer-songwriter’s third studio album, is rife with intensely weird, almost avant-garde musical choices - wispy, stripped-down sound, a prominent disregard for traditional song structure, the occasional spoken-word interlude - leaving most of its 12 tracks very radio-unfriendly. This time around, Lorde’s doing it for the fans.
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